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Showing posts from February, 2019

Book Review: Hooked by Nir Eyal

https://www.nirandfar.com/hooked/ There have been many books written on habits and how we get hooked to one including that famous book Power of Habit by Charles Duhigg. Nir Eyal's book Hooked explores this topic from the angle of how to build habit forming products. Nir's Hook model is based on a four steps including trigger, action, variable reward and investment. Nir explores in depth each of these areas and provides very relevant examples for each. There is lot of focus on triggers since as we all know it is the one that induces the habit in the first place. Nir explains the Fogg Behavior Model on how habit forming behaviors are formed. Finally you will learn about the manipulation matrix and why it's important for the person coming up with a new product to not only improve the end user's life but also be using it themselves. This one is an easy read and a must for those who are building new products.

Book Review: Make Time: How to focus on what matters every day by Jake Knapp and John Zeratsky

https://maketime.blog/ From the authors of that famous book "Sprint: How to solve big problems and test new ideas in just five days", comes a new book, "Make time: How to focus on what matters every day" from which I am sure you will gain some simple practices that will help your life be more fulfilling and productive. Jake and John are self professed time dorks. However, unlike other self help books, their book is not about being more productive or how to do more in less time or how to effectively manage your to do list. The book is more about how to effectively utilize your existing time for daily activities. Jake and John suggest four steps for making time. The book revolves around these four concepts: highlight, laser, energize and reflect. They give excellent tips on how to avoid infinity pools. They have also gone to great lengths on being the boss of their phone. Even though they were part of the gmail and youtube teams respectively at Google, its hearteni...